All across the economic active world, and specifically within the boundaries of our beautiful country South Africa, corruption and greed has instilled an active platform where the rich are getting richer and the poor is getting perpetually poorer to the detriment of much needed economic growth for our country and society in general.

Unashamedly Ethical is a powerful community-based initiative, founded by the late Graham Power in 2010, that takes an active stand against unethical personal and business conduct and practices, while promoting and endorsing ethics, sound values and a clean living both locally and across the globe.

When you and/or your business decide to sign-up to this initiative, you wholeheartedly and unconditionally commit to adhere to a strict code of ethics and conduct , which is monitored by an independent ombudsman though which recourse is provided for any form of unethical behaviour and/or breaking this code of conduct which you might make yourself guilty off.

Shopmax Online Store (Pty) Ltd as business and juristic entity, along with its executive team in their personal capacities, have decided to DO THE RIGHT THING NOW .. to take the challenge and commit ourselves to make a pledge to ethics, sound values and clean living ... Join us and let us all BE THE CHANGE.